Are you ready to reach holiday shoppers on CTV? For many streamers, the season is already underway.

Last year, according to Roku internal data, holiday content searches on Roku saw an 86% increase during October. And in November, those searches rise an average of 39% weekly. This surging holiday spirit is mirrored by consumer activity, as about half of Roku streamers shopped Black Friday and Cyber Monday deals in 2025.

Meeting those shoppers is easier than you might think. Begin with the seasonal outcome you hope to drive: awareness, online sales, leads, store visits, or another measurable goal. From there, define your audience, upload your creative, set the budget and campaign dates, and establish measurement before launching. You can even create a shoppable ad unit that lets streamers buy with a click of their remote.

Our holiday playbook offers a month-by-month guide to reaching shoppers during this all-important time of year.

First-time spenders get a $5,000 match on the first $5,000 spent with code BEEHIIV5K. Terms apply.

Launch your campaign today.

Today's science runs from the deep ocean to distant star systems. A planet has surfaced in James Webb images, Antarctica's melting ice is changing the deep sea, and NASA is warning about a monster El Niño. Plus: why mosquitoes pick favorites, and a rodent the size of a large dog.

Astronomers have discovered a hidden alien planet in images from the James Webb Space Telescope. The world had been lurking in existing data, a reminder that powerful observatories keep yielding surprises long after the first look.

Finds like this show how much remains tucked inside Webb's archive, waiting for fresh analysis to tease out faint signals that were easy to miss the first time around.

Antarctica's melting ice has triggered a sudden shift deep in the ocean. The finding points to how changes at the frozen edge of the planet can ripple into the deepest, least visible parts of the sea.

It's a stark example of how connected Earth's systems are: ice melting at the surface can set off changes far below, in places few people will ever see.

NASA is warning that a monster El Niño could surpass the historic 1997 event. The 1997 episode remains a benchmark for the strongest El Niño events on record, so the comparison signals how seriously scientists are taking the outlook.

From the deep ocean to the global climate system, today's stories share a theme: the oceans are changing, and the effects reach far beyond the water.

Scientists have uncovered why some people attract mosquitoes while others are mostly left alone. It's an answer to a question anyone who has sat at a summer barbecue has wondered about.

Understanding what makes a person appealing to mosquitoes could eventually point toward better ways of keeping the bites, and the diseases they carry, at bay.

Scientists have discovered a giant 66-pound rodent that lived 34 million years ago. That's roughly the weight of a medium-to-large dog, making it a very different creature from the rodents we know today.

Discoveries like this expand our picture of how large rodents once grew and how much variety Earth's ancient ecosystems held.

A mysterious 93-billion-mile cosmic structure may be the wreckage of colliding worlds. The sheer scale of the object makes it a striking candidate for the aftermath of planetary-scale collisions.

If the idea holds up, it would offer a rare glimpse of the violent processes that shape planetary systems.

From the ocean floor to far-off star systems, today's discoveries remind us how much is still waiting to be found, sometimes hidden in data we already have.