People spend more time streaming than they do with cable, social media or video games, and advertisers know it. In fact, according to Advertiser Perceptions and Premion's 2026 CTV/OTT Advertiser Survey, 70% of advertisers are raising CTV budgets in 2026, with much of that budget diverted from social advertising.

For marketers who want a presence in streaming, Roku is the obvious place to go, with scale that speaks for itself. With more than 100 million households representing 47% of all streaming time in the US, Roku easily has more reach than every competitor.

With Roku Ads Manager, you can reach viewers across more than 100 premium apps in a single buy. Combine your customer data with Roku's insights to reach only the households you want, then measure and optimize to your heart's content.

Want to give it a try? Unleash your first campaign in just four steps: (1) Create your account, (2) define your objective and target audience, (3) upload creative, and (4) launch.

First-time spenders get a $5,000 match on the first $5,000 spent with code BEEHIIV5K. Terms apply.

Launch your campaign today.

Today's discoveries stretch from deep time to the edge of space: dinosaur blood that outlasted 115 million years, a veteran space telescope's fiery homecoming, and strange brain waves that may explain why memories slip away. Let's dig in.

Scientists have found dinosaur blood that survived 115 million years, a discovery reported by ScienceDaily that pushes the limits of what we thought could be preserved in the fossil record.

Finding blood-related material from an animal that lived over a hundred million years ago hints at how much biological information fossils may still be hiding. It opens a new window into the biology of creatures we have only ever known from their bones.

NASA's Swift telescope has fallen to Earth after nearly 22 years in space. The observatory's long run ends with its return through the atmosphere, closing a remarkable chapter of orbital astronomy.

Two decades is an extraordinary lifespan for a spacecraft, and Swift's descent marks the end of one of the longest-serving eyes on the sky.

Researchers have discovered mysterious "lonely" brain waves that are linked to memory loss. The finding points to a previously overlooked electrical pattern that could help explain how memory breaks down.

Meanwhile, another team revealed how a mysterious brain structure keeps memories from fading, suggesting the brain has built-in machinery working to hold onto what we learn. Together, the studies sharpen the picture of how memory is both protected and lost.

Understanding the signals that accompany memory loss, and the structures that guard against it, could point toward better ways to detect and treat memory problems.

An anti-aging drug may help protect the brain before Alzheimer's symptoms begin, according to a study reported by ScienceDaily. The idea is to intervene early, before noticeable decline sets in.

If the approach holds up, it would shift the focus of Alzheimer's care from treating symptoms toward preserving brain health earlier in life.

Scientists have discovered that crows make decisions twice as fast as humans. The result adds to a growing appreciation for the sophisticated minds of corvids.

It is a humbling reminder that speed and sophistication in thinking are not exclusive to the human brain.

Dead stars could break one of physics' most famous limits, according to research highlighted by ScienceDaily. Stellar remnants may offer a natural laboratory for testing boundaries that physicists have long treated as firm.

Elsewhere in the cosmos, a new theory suggests a black hole could split in two, and astronomers think a hidden star may be plowing through Betelgeuse's giant atmosphere. The universe keeps finding new ways to surprise us.

From blood that outlasted the dinosaurs to a telescope's final descent, today's science reminds us how much remains to be uncovered, and how quickly our understanding can change.